Commercial strategy and development
How you sowed, so you will reap.
Ut sementem feceris, ita metes.
Cicerone (106-43 a.C.)
Which competitive advantage do we offer?
Creation of a 3 years Key Account Plan (directing the sales force to a mentality growth in the long period)
How?
- Implementation of the Key Account Management methodology.
- Commercial Plan development through the Full Potential Customer approach (built on 3 levels: protecting current business, competitor growth and organic growth).
- Analisys of the turnover growth of the strategic portfolio vs the tactical portfolio (mapping of the products/services portfolio in the four strategic quadrants).
Export markets
Which competitive advantage do we offer?
- How to approach german speaking markets (Germany, Austria, Switzerland).
- How to approach China, the Far East and South East Asia (Korea, Taiwan, Hong Kong, Thailand , Cambodia, Philippines, Malaysia, Singapore, Indonesia, Australia, New Zealand) .
- How to approach Mediterranean and Middle East, Turkey, Maghreb and France. GCC – Gulf Countries Council (Saudi Arabia, Arabian Emirates, Kuwait, Oman, Qatar, Bahrain).
How?
- Understanding these markets and how to gain a market share
- Finding your way around business and behavioural dynamics
- Evaluating protection and expansion strategies
Our Clients
directly or in collaboration with other partners
